Increasing sales when you work from home is a very common target, but how do you do it? There are many tried and tested methods for you to follow.  The first thing you need to do is find out who is most likely to buy your products!

Who Is Your Audience?

Before you can find out what your audience wants you need to know who your audience is.  This means being able to answer a few questions:

Are they male, female or both?

Do they live in a particular area?

What age are they?

What income level do they have?

Where do they spend their time?

What are their hobbies and interests?

You might have people already buying your products in which case you can get them involved in this.  If you do not have any audience yet you can create one (see how below).

So how do you find out the answer to these questions? Actually it can be really fun if you are willing to be creative about it 😉

Using Social Media for Research

One of the best ways to conduct research is on social media.  You have a pre-existing community on there who just love to answer questions.  Lets look at ways to get answers to the questions above…

Are they male, female or both? 

If you are making sales already you can look at your customer list.  Are there more males than females who already buy from you? Or is it the other way round? Maybe it is a mixture.  If you don’t have a customer list already and you are making sales then you need to start one.  It is easy to do this on a spreadsheet or in a notebook etc.  The least information you should be collecting is name, address and a means of contact such as email address or phone number.

No customers yet to check? I suggest you post a question on social media.  Add a photo and a question like  if the price was right is this something you would buy?  Or you might like to get a bit more creative.  Who buys this kind of thing? Just wondering what sort of price it is…

Do they live in a particular area?

Again if you have a customer list you should have addresses already to check.  If not social media questions can help. Who buys this kind of thing? Am wondering if there is a demand for this in _______

Age and Income Level

These can be a bit harder to find out.  Some people will be happy to answer and some won’t.  Think about alternative ways to find out.  Indirect questions can tell you a lot about a person…. who remembers when snickers were called marathons? will give you an idea of someones age if you know when that change happened.  What indirect questions could you use to find out about income levels?  How about…. don’t you hate it when you get halfway through the month and all the way through your pay?

Can you see how you can get answers to practically any question about customers or potential customers by doing this?

Surveys

If you prefer to conduct more structured research you can send people surveys.  It is quite easy to create a survey with Google Forms and they look quite professional.  These can be sent to current customers or potential customers alike.  I suggest you make it clear you are trying to do some research to help you with marketing to others if you do this.  Also make sure people can leave out questions if they don’t want to answer.

Offline Market Research

This can be quite fun as well.  Again be creative and you can get all sorts of information.  If you are selling make up then visit various places that sell it already.  Look around you when you are there – who is looking at the make-up? Are they buying or just looking? Chat to people if you can…. Oh that is quite expensive isn’t it? Have you used this before?

Obviously don’t turn into a stalker if you are doing this lol!! Be casual about it and don’t spend a lot of time in one shop.

I hope you have found these ideas useful.  Do you have any more to share? Do leave a comment below!

If you have found this post useful or inspiring please feel free to share it with others.  Thanks in advance to those who do share it, I always appreciate your help in reaching a larger audience!

Ellie xx

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