Today I explain how to use a blog for team building.  Regardless of which work from home opportunity you work with it is actually very easy to use a blog for team building.

Why Use a Blog for Team Building?

I don’t know about you, but I hate all that ‘trying’ to recruit people to join a work from home opportunity.  Not only is it time consuming, but also quite frustrating at times.  Trying to recruit new team members for any work from home opportunity on any social media site is also highly competitive.  Sometimes it seems like everyone is recruiting for something these days, especially on Facebook and Twitter.  In my opinion all that posting constant adverts is also the least effective method of building an active team.

Instead of all that posting ads, hassling and hustling, sending PM’s and having to repeat yourself day in and day out when someone shows interest I prefer to sit back and let it happen automatically.  Using a blog for team building saves time and effort and is one of the most effective methods available to boot.

What Makes a Blog the Most Effective Method for Team Building?

A blog:

  • Provides Information at exactly the time someone is looking for it.
  • Lets you build relationships with potential team members.
  • Places you as a professional and an expert in your field.
  • Is a professional marketing tool.
  • Provides readers with an insight into your personality.
  • Is available 24 hours a day to answer questions.
  • Allows you to provide specific guidance.
  • Can provide proof of earnings over time.
  • Establishes credibility for both you and the opportunity.
  • Shows that you do provide support.
  • Builds interest over time.
  • Works to provide information to many people at once.
  • Allows people interested in your opportunity to contact you when they have a question.
  • Provides statistical analysis of what information is searched for and read the most.  It also tells you what information is the most useful and most effective at converting an interested party into a new team member.

How to Use a Blog for Team Building?

Really there are a lot of different ways to use a blog for team building.  These are my personal tips:

Post Little and Often

Obviously a blog provides written information for its readers.  The best way to use a blog for team building then is to write regular posts about your opportunity.  Think of it as a way to ‘drip feed’ information to your readers.  By that I mean you should share small chunks of information over an extended time period.  Do not try to share too much information all at once as that can be very overwhelming and confusing.

Be Real

It is vital that posts about your opportunity are genuine and personal.  One of the main mistakes new bloggers make is to copy lots of information from opportunity manuals.  You need to make sure that your blog is written in your own words.  Of course you do need to share some specific information.  What do you need to do to earn from the opportunity for example is necessary information to share, however you can do that in many different ways.  It tends to work best when you use a mix of personal experience stories with factual posts as well.

Be Helpful

Providing useful hints and tips in a blog can really work well too.  Go beyond the information provided on the opportunity website.  If you find something works well for you the more you share that kind of information the more others can relate to what you are doing.  It is all about getting the reader to imagine themselves doing what you are doing.  Try to aim for the “I could do that” response.

Answer Questions

Everyone has questions about a work from home opportunity they are considering.  Put yourself into the ‘new to this place’ and answer any questions you can think of.

Be Right

When you provide facts about the opportunity make sure you have the details right.  There is nothing worse than conflicting information.  Not knowing your facts is also a dead giveaway that you don’t really know what you are talking about.  Check the details you are providing are current as well.  Update old blog posts when necessary.

Be Human

Do not get overly technical.  Keep the information simple to read especially if you are explaining technical aspects of how a product works.  Also don’t be afraid to share the ‘Oh dear’ moments you have.  Its good to show that you are not perfect and everything doesn’t always go right….

Share Links

Remember to share your referral links in the blog posts you write about your opportunity.  Make sure you are clear that the reader can join your team by clicking on it.  That might sound obvious but actually lots of people forget to add the actual link and say join me here!

My Personal Experience of Using A Blog for Team Building

As I said earlier in this post I use this blog for team building and have done for quite a while now.  It is my preferred method and I rarely use other ways of team building.

I have to say that it did take time for the team building aspect of my blog to start working for me.  In the early days I didn’t really have my own voice and sounded a bit like an advert I think 😛 I also admit to my links not really being clear enough.  Once I stopped ‘trying’ to get people to join my team and just focused on providing useful information it made a big difference.

Now I get at least 1 person joining my team on one of my many opportunities on a daily basis.  Its a very nice feeling to just see your team growing as if by magic I must say!

Here is a screenshot of the amount of clicks through referral links my blog generated recently:

Not everyone who clicks does join my team but a significant percentage of people do.  My blog also provides a large range of opportunities.  It is perhaps more effective when a blog is centered around one specific opportunity as every post tends to relate to it in some way.

In summary….. if you work from home and don’t have a blog team building for you then you are loosing out big time.  If you need help to get your blog started do feel free to contact me for a chat about it 😉

You might also like to read How to Register with Global Domains International which is the hosting company I highly recommend to those wanting to start blogging.  They provide a unique earning option for bloggers which I love 🙂

If you have found this post useful or inspiring please feel free to share it with others.  Thanks in advance to those who do share it, I always appreciate your help in reaching a larger audience!

Ellie xx

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