Have you ever asked yourself How can I reach more people on Facebook?
If yes you are certainly not alone. A huge amount of business page owners on facebook can really struggle to get their posts seen by those people who have already liked their pages. Since facebook changed the system its no longer good enough for people to ‘like’ the page. To see the updates from a facebook page they have to actually interact with it on a regular basis as well as like it.
The key to increasing your page reach is INTERACTION. This can be pretty difficult at times because it involves trying to get other people to do something.
These tips are all about interaction – ie, getting your followers to like, comment and share the content you publish.
1. IGNORE THE LIKES FIGURE
The like figure is completely meaningless now yet most people still focus on it. The difference between a successful page and an unsuccessful page is the number of people who see their posts. This means a page with 100 likers could be much more successful than one with 10000 likers.
When you look at the reach figures of your page instead of the likes figure you will be able to do something to increase your page success.
2. BE SOCIAL
Facebook is a Social Network and to have a successful business page on there you need to understand why people spend time on Facebook. It is certainly not to be sold to most of the time, it is about having fun and often just about being curious. People want to know more about you than what you are selling.
3. PAY ATTENTION TO WHAT CHANGES
You need to learn to watch what happens on your page and learn from it. Check your page insights for information about which type of post is getting responses and which are not. Do more of the things that are getting your page likers responding.
4. DON’T COPY OTHER PAGES
Each business page is different. It offers different products, and attracts different people. and most importantly is run by a different person or team. This means the people who follow your page will respond differently as well. You need to try and figure out what interests them and what makes them respond to you. What is working on other pages will probably not work for you. Also people get bored of seeing the same things all the time, so try to do things differently. Make sure you are building up a unique brand.
5. DONT SPAM
The main complaint from people who follow pages is they get put off by spam posts. I guarantee you that something you find really important to share about your business is not what others want to see. One of the biggest mistakes business page owners make is to keep posting the same things to ‘help’ people see it. Those who do follow your page and see most posts will get really bored seeing the same post 20 times in a week…
6. ASK YOURSELF THIS QUESTION EVERY TIME YOU POST
If I wasn’t selling this product, or working with this company would I want to see this?
7. POST PURPOSEFULLY
As well as asking yourself would you want to see this, also know why you are posting each update. What is it you are trying to achieve from each and every post. You could be trying to make a sale, trying to build a relationship, figure out who your customers are, who can see your updates etc etc etc. There are many reasons to post an update so know what you are trying to do and MEASURE the result.
8. BUILD RELATIONSHIPS
Every facebook page should be working on building relationships with others. Get to know people and make sure you let your page likers get to know you too.
9. ASK QUESTIONS
People love to give their opinions on things. Ask them anything that helps you to get to know them better….. and make sure it is easy to answer. Do you prefer coffee or tea will get more response than what do you think of the latest type of coffee? Why? because its easier to answer.
10. BUILD CONSISTENCY
The most successful pages are those who are consistent in posting. People get to know if you always post a special offer on a Friday for example and those interested in that will be more likely to check for it. Know about the benefits of taking consistent action.
11. GO OUTSIDE YOUR PAGE
A very simple way to reach more people is to share posts elsewhere. Share it with people in groups on networking pages, via PM’s and on their pages BUT be careful you don’t annoy them. Make sure you don’t SPAM others so be selective about what you share and be respectful of other peoples ‘spaces’. Read group rules etc and ask for permission to share if you can….
12. DON’T RELY ON FACEBOOK
By this I mean remember that facebook is owned by others. You do not have full control over what happens with your Facebook page and it could just disappear some day. I talk about this a lot in my post Who Holds the Keys to your Kingdom?
Which of these tips will you try? Do let me know how you get on!
Did This Help You? If so, I would greatly appreciate it if you commented below and shared on Facebook etc 🙂