Its time for me to plan how to make more sales!
I’m feeling a bit like my motivation for selling is flagging a bit at the minute. I think its mainly because I’ve not been posting my updates or working on the steps I need to take to keep the sales happening. I did have a flurry of activity a few weeks ago and that work made a big difference to the amount of money I made from sales. Its time for me to do that again now. If you would like to try to increase your own sales this post will help you to work through the steps you can take as well.
First of all I like to try and break down the process I use to make it easier to figure out what I need to do. I’m wanting to think specifically about increasing sales this time so the first thing I will do is think about what I want to sell and the options I have for selling them.
What do I want to sell more of?
For me this is a complicated question as I sell a lot of different things. If you only sell one type of thing this might be easy, however I would say most people can look at their selling and identify different groups of things. You might make your own goods, or you might think well I would just like to sell more of everything. I would highly recommend however that you decide on a small number of things to focus on. Maybe you have older stock you would like to clear out? Maybe you have a new line? I would suggest you have a think about one TYPE of item you want to sell more of and write it down.
For me I would like to focus on my range of second hand clothing right now.
Whatever you choose to focus on will then let you think about the best options you have for selling them:
I have several places i use for making sales right now, your list may be different:
Facebook – my 1p auction group, my preloved items group, my discount and wholesale group and my selling pages.
Ebay – business account and personal account
Gumtree – usually for larger items like furniture
Now I ask myself a few questions about these options.
Are they all suitable for the items i want to focus on right now?
No, I don’t use my selling pages for second hand items, my 1p auction group doesn’t work well for clothing usually and I tend to use my discount and wholesale group for craft items. I would say the best places for selling this type of item therefore is my preloved items group and my ebay accounts, mostly the personal one. I could possibly list job lots on Gumtree.
Am I making best use of them?
Not really, I could have more items listed in all places – this gives me one part of my action plan
Is there anything I can do to improve them?
Yes, particularly my preloved group could do with some work – this gives me part two of my action plan
Are there any better alternatives?
There are always alternatives, but at the minute I don’t think there are any better ones. Possibly I could consider some of the local selling groups for my bigger items! This give me part three of my action plan
The Action Plan
I want to do a few things:
To do this I need to sort items I want to sell, take photos, and list them. I also need to think about the items I have already listed though – what do I do with those? This time I want to leave those listed.
- Improve my preloved group
I’d like to do some promoting to increase the number of people in the group. I need to think about how I have items listed as well. Could I improve how many people can see them? Maybe I could share the items again instead of just bumping them up the group? I could do an event? Maybe I could separate the items out into sizes etc? I think I will try promoting the group and sharing the whole album again in the group to see if it makes a difference.
- Consider using an alternative
I could definitely try the local selling groups on facebook – I could add an album on there.
I could also try taking bigger items to the local auction – I will do this after trying the selling groups as its more difficult for me to take items there.
Has it worked?
Finally ask yourself another question – how will I know if this plan has been successful?
I will know because I will have made a few more pounds and I will have less items here. I will record my sales earnings again and add to that total. This is a simple way for me to know how successful this plan has been as already have a starting figure. You might want to look at sales figures for last week, or last month etc. Or you might know it has worked just because you have sold some of your old stock if that was what you decided to focus on.
Now all thats left is to go and complete the steps on your action plan.
I hope this post helps you (and me) to make more sales 🙂 do let me know if you have found this post useful and watch out for my update to see if it has worked for me. I’d love to hear about how you have got on too!