What is a Capture Page?
A capture page (or squeeze page), is very simply an online page that is designed to ‘capture’ contact details. Usually the contact details are just the name and email address, though sometimes other information as well. People provide their contact details because they want to receive information related to a particular topic. For example, if I was interested in beauty I might sign up to receive a free newsletter with beauty tips.
The capture page itself is often an advert of some kind. Here are a few examples of capture pages I have come across recently:
How is this Different to a Registration Page?
A capture page is a kind of registration page, however it differs from registering directly on a website or forum. The registration is to join an email list rather than sign up for an account. To clarify, imagine I wanted to promote Panelbase as an earning opportunity. I have the option to share a registration page link that allows you to sign up for an account with Panelbase. You can see if you click on this link it will take you directly to the Panelbase website registration page. If you fill in your details there you will be opening an account with Panelbase.
On the other hand I could create a capture page that allows you to register for my online earning opportunities email list. If you click on that link you can see it takes you to another page on my blog. If you fill in your details on this page you will be providing your email address etc to me. You will not be signing up for an account with a specific opportunity, instead you will receive an email with the details of different opportunities.
Why Do Marketers Use Capture Pages?
To build an email list
It might seem more straightforward for me to just share a referral link to join Panelbase with you. However the whole point of using a capture page is to build an email list of people who are interested in hearing from you.
To send information
By using a capture page I am able to send out many different types of information. Rather than sending the referral link to only one opportunity I can send the details of several different opportunities. If you are interested in joining Panelbase you may also be interested in joining other survey sites as well, right?
I can also send out information that might be of particular interest to my readers. You might like to receive hints and tips to help you earn more from online earning sites for example.
To increase conversion rates
I can also send out information to guide people around a specific website and helps to teach how to use it. This means people on my email list can earn more and are more likely to actually use a site I recommend.
To build a relationship
I also get to contact people on my email list regularly, and they can send me an email if they have a question too. This means I can build up a relationship with them and we can get to know each other. If I simply sent the link to the earning website I would not be able to do that.
To increase income
Most importantly, from a marketing perspective, a capture page works to help me increase my income. When it is coupled with an autoresponder I can send the details of any new opportunities to thousands of people at the click of a button. Due to the fact those on my email list have got to know and trust my opinion they are much more likely to join too.
To save time
By using a capture page I save a lot of time and effort. I do not need to post adverts in Facebook groups (or other places) and I don’t need to contact each person individually to grow a team. I have a large list of people who want to hear from me AND want to know when I find an opportunity that works. The fact people on my list can also email me means I also get people asking me for opportunities quite often. Can you imagine how much easier it is to build a team when people are asking you for your recommendations?
How to create a Capture Page and Email System that Works
One of the main problems that people new to email marketing face is learning how to create a capture page and an email system that works. It is not enough to just know how to insert a form for people to enter their email address into. You need to know how to design a page that makes people want to share their details with you. Also there is little point in having an email list that you do not email. The skills to create a capture page and email system that works takes time to learn. There are lots of ways to do it all wrong, but thankfully lots of ways to get it right too.
If you would like to learn more about what makes a good capture page, and how to create emails that work please request my free email marketing training course.
If you have found this post useful or inspiring please feel free to share it with others. Thanks in advance to those who do share it, I always appreciate your help in reaching a larger audience!