Have you ever wondered about the benefits of blogging? Had the idea it would be something you might do if you had time?
A lot of people I talk to in the work from home arena say they would be interested in writing a blog. Strangely however not many really know why. Some people think it is a fun thing to do, and some like the idea of keeping a kind of online journal. There are also those who know blogging can be beneficial to their business strategies, but don’t fully understand how.
When I first started blogging I literally had to research what a blog actually was. Really my own reason to start was simply to keep a record of my own online earning and progress. I also thought it would be a good way to share online earning information with others. I definitely had no intention of turning it into my main income source, and had no idea how important it would become.
Now that I have decided to actually get serious about my work from home income, my blog will play a huge role in that.
Why? Let me count the reasons….
1. Lead Generation
Blogging is one of the best ways to generate high quality leads for any business. According to Hubspot for example, “B2B marketers that use blogs receive 67% more leads than those that do not”. This form of lead generation is constant and passive too. By that I mean a blog is constantly working to generate leads for you long after the actual post has been written.
Personally I tend to get daily leads coming to me as a direct result of my blog posts.
2. Lead Conversion
Most of us in the work from home arena understand that taking someone from having an interest in your business or product to converting them into a customer is not a straightforward process. Especially now, with so many options available, and the rise in the number and type of scams.
Customers have never had so much choice, and buying has never been so easy either. Therefore, the need to develop a relationship with those interested in what you offer is vital. Blogging is a great way to build up the know, like and trust factors. Again, according to Hubspot “B2C companies who blog get 88% more leads than those who dont”. That figure is not actual sales, but of course more leads tends to lead to more sales too!
3. Providing Information
Having a blog that provides good information shows you are knowledgeable in the area of interest. This helps to establish you as a credible business person, leader or trainer etc. Sharing information that your potential customers are looking for also shows that you are open to discussion, and able to provide advice if required. In other words it makes you appear more approachable.
Another benefit of providing information is it also allows you to respond to customer needs before they are even expressed. By doing this you are demonstrating a level of understanding from the customers perspective.
4. Helps you Get Found Online
Blogging increases your visibility in a crowded space. People can find you, and as stated above you also become more approachable. A blog usually provides a way for your potential customers to contact you as well, and encourages them to interact with you even before there is any intention to buy.
Blogging is also more effective for search engine optimisation than a static website. The more blog posts you publish the more pages you create which get indexed by search engines. This means it is far more likely that your posts are to be displayed in search results. Its a bit like fishing with 100’s of hooks rather than just the one.
You can actually build your blog posts around specific keywords that are relevant to your business as well. Creating content in this way means you can target multiple keywords and phrases to maximise the chances of being found.
5. Helps Potential Customers with Research
Providing relevant and trustworthy information allows customers to validate their research. As this comes direct from someone with the most knowledge about the products or service, it has more weight. Knowing that you provide trustworthy information directly also saves the potential customer a lot of time and effort trying to find information elsewhere, and keeps them on your site, which has obvious benefits too.
You can also show you are willing to provide the solution to your customers problems. In other words you have the opportunity to explain exactly how your product or service can help with their particular issue.
6. Costs are Minimal
Unlike a lot of big advertising campaigns, there is very little financial cost associated with blogging. In fact, as I detail in this post you can also earn from your blog, rather than paying for it.
There are very few advertising campaigns that allow you to have a continual presence, and to provide so much information at all. If there was this option I would hate to think about how much it would cost.
7. Builds a Professional Reputation
Blogging helps you to demonstrate you are a serious business person, who is willing to spend time and effort on your business. A blog is a long term marketing asset which infers you are intending to be around for a long time, and so helps to build trust from that perspective. Someone who is willing to spend time building their business via blogging is generally thought of in a very different way to someone who posts simple adverts. For example, compare someone who only posts adverts on social media, with someone who writes a good quality blog. Which of these people would you prefer to do business with?
8. Personal Values Exposed
Due to the personalised nature of blogging it becomes clear to your customers what values you hold. Even the fact that you have taken the time to provide the additional information indicates you care about your customers needs. The very topics that you choose to write about reveal a lot about your own thought processes, and what is important to you, so it is impossible to not expose your own values in a blog.
9. Builds Brand Identity
I previously discussed the need to have a unique selling point, especially when you work with an MLM company. Blogging is perhaps one of the most unique things you can do. Of course many companies write a blog, but the content is always highly unique. In this way blogging allows you to distinguish yourself from your competition completely.
Additionally, having a blog provides an extra platform to use for branding. Consistent brand messages are provided in a non sales focused environment, which increases exposure to these. Potential customers will spend much longer reading a blog post of interest to them than looking at an advert, especially if they are not in the frame of mind for making a purchase.
10. Allows you to Measure Interest
How a customer responds to a blog can tell you a huge amount. For example, are they subscribing to your blog posts? If so this provides a sure indication they are interested in your products or services. Someone will not be willing to spend time reading a blog about something they have no interest in.
Statistical information provided by blog platforms can also help you to distinguish which products or topics are important to your potential customers. Although there are a lot of factors that influence statistics you can take most of these into account. The amount of time someone spends reading one post rather than another for example, can tell you a lot about that persons interests.
I am sure I could continue to add more benefits to this post – there are a lot of personal benefits as well as business ones, but I think I will save those for another post 😉
If you would like to start your own blog I am happy to recommend Global Domains International. Having used several platforms myself I do consider wordpress blogs to be far superior to others. I also highly recommend NOT using free blogging options for a business blog. I have many reasons for saying that, and I will discuss it a lot more in another post as well. In the meantime I will simply say there are a lot of limitations with a free blog, and it gives a particular impression to others as well.