Truly Quirky Me

Living an Alternative Life

How to Stay Out of Facebook Jail

Today 4 people in the Work From Home Facebook Group are in Facebook Jail.  At least 4 that I know of I should say.  Everyday more and more people who work from home get put in Facebook Jail and this has a major impact on their businesses.

For anyone who doesn’t know what Facebook Jail is, it is basically when Facebook place a restriction on an account so you are forced to stop doing something that is against their rules.  For example, if you post in several groups in quick succession this is considered as spamming and breaches Facebook Community Standards .  You can be restricted from posting in groups, joining groups, sending friend requests, sending private messages and posting on your own page.  Your account can also be completely deactivated and you can receive a lifelong ban from holding an account on Facebook if you do not heed the warnings you receive.

Part of the problem with this is frequently people are unaware of what has actually triggered the restriction in the first place.  Some people obviously just choose to ignore the rules and keep posting regardless, using multiple accounts etc, however often people just don’t understand what they did wrong.

Although it can seem like Facebook are restricting your account for no good reason, actually the reason behind the restrictions is usually quite serious.  For example, posting in several groups in quick succession is an indicator that an account has been hacked and a ‘bot’ is trying to spread a virus.  The system needs to be quite sensitive to pick up these ‘danger signs’ and so when a person posts in a way that mimics a bot spreading a virus it will pick that up too.  Basically the guidelines, although can be a bit annoying at times, are usually there to protect Facebook users.

There are several things you should definitely avoid doing if you want to stay out of Facebook Jail:

Don’t Send Friend Requests to People you Don’t Know Personally

Sending friend requests to people you don’t know is against Facebook Policies.  Although it might seem strange on a social media platform to restrict this, it is in place to help prevent things like child abuse, harassment and grooming behaviour.  If you have friend requests you’ve sent that are unanswered or have been marked as unwelcome this can result in a restriction.

Don’t Do Things You Shouldn’t

Facebook has some specific actions they prohibit.  Doing any of the following can lead to restrictions:

  • Posting nudity or sexually suggestive content.
  • Posting hate speech, credible threats, or direct attacks on an individual or group.
  • Posting content that contains self-harm or excessive content.
  • Creating fake, duplicate or impostor timelines.
  • No SPAM.

Don’t send Too Many Messages

Facebook messages are beneficial if you are using them in an honest and professional way. If a user sends a message to anyone (even people they know) it can be marked as spam. If you get a lot of messages classified as “unwanted” by the person receiving them you will get a restriction on sending messages. Another no-no is sending too many messages in a short period of time.

Stop Doing Business as a Personal Profile

There are many businesses on Facebook operating as a Profile instead of a Page. Many people don’t realise there is a difference and some people just think using a personal profile is less restrictive than a business page. Business Pages on Facebook are there so people can set them up and operate as a business. Business pages have many benefits, such as being able to send more messages, having more business functions such as the promote button etc etc.

Don’t Forget Facebook is a Social Platform

The whole point of Facebook is to provide people with a way to stay in touch with friends.  It was never designed for business.  The needs of its social users take priority over businesses.  Business pages and business related posts are restricted for a reason: Most users don’t want to be bombarded with adverts or business posts all the time.

The best defense to staying out of Facebook Jail is to be informed. Take the time to educate yourself and read Facebook’s Terms of Service.

Stay Out of Facebook Jail

If FB is any part of your marketing strategy you also need to watch this free webinar.   You will be given expert advice that not only tells you how to stay out of trouble, but how to turn Facebook into a lead generating machine…Watch it now

 

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MLM Unique Selling Point – Branding Yourself

In my last post, Marketing Basics for MLM I spoke a little about the importance of being able to stand out from the crowd.  This, in marketing terminology, is referred to as the Unique Selling Point or USP of a business or product.  Considering all MLM companies have literally thousands of individual business owners, who are all trying to sell the same thing, for the same price, and often with the same marketing material, the idea of having a USP when you work with an MLM or network marketing company is often completely disregarded.  This is something that I have NEVER seen in any of the company training information, yet it is emphasized by every training related to marketing.

In traditional businesses, the USP is what sets one business aside from its competitors.  However, within MLM or network marketing, although there is a vast amount of competition for customers, there is also the idea of ‘team spirit’.  This can lead to quite a conflict for those who work for the same company.  There is however a very simple, and effective way to resolve this, and it is what anyone who is highly successful does – Brand Yourself!

It takes just a few seconds to think of highly successful people who have branded themselves doesn’t it? Richard Branson, Alan Sugar, Ray and Jessica Higdon, Jim Rohn etc.  But how do you brand yourself when you are not famous?  Well according to Lisa Quast, posting on Forbes there are 6 main steps:

Step 1: Define your overall aspirations.

Step 2: Conduct research.

Step 3: Determine your brand attributes.

Step 4: Assess your current state.

Step 5: Create your game plan.

Step 6: Manage your brand.

Lisa covers all these areas very well in her Forbes post, however I would like to extend upon the ideas she presents to include a few additional points.

Within the game plan or aspirations sections you might like to consider ways of providing additional value to others.  If your MLM is makeup or health related for example you can spend time really learning various skills.  Being able to provide useful information that is beyond the product label for example can prove very beneficial.  You do have to be careful about giving advice regarding health products of course, but you can become quite knowledgeable about various aspects as well.  Being able to provide additional information to people will allow you to stand out from others who simply share the products and tell customers the basic information.

Another point I think is extremely important when branding yourself is to allow your own personality to shine through.  Branding yourself is not about creating a false impression.  It is not about making yourself out to be something or someone you are not.  It is about being able to identify your own strengths and weaknesses.  For example, if you are someone who is very good at being organised then this is something you could include in your brand.

One of the other benefits of branding yourself is, should you decide to change the company you work with at any time in the future, you do not then lose your customer base.

Did This Help You? If so, I would greatly appreciate it if you commented below and shared on Facebook

PS: Do you want to create more quality leads for your business? – Check Out This System!

recommended reading

How to Brand Yourself: A Guide to Branding Yourself & Using Personal Branding Strategies to Promote Yourself

Self Marketing Power: Branding Yourself As a Business of One

Branding Yourself Online: 10 Steps to Creating a Potent Personal Brand Identity on the Internet

 

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Marketing Basics for MLM

 Marketing is one of those areas that tends to lead to a lot of confusion and frustration for those wishing to set up their own business.  It can also be quite expensive so a lot of work from home people tend to just ignore it.  The fact is the basics of marketing is something that all business owners should try to learn because a little information in this area can make a huge difference.

The term ‘Marketing’ actually includes a vast amount of information, but put very simply it is about communicating with your current and potential customers.  It includes things like your business name, logo, brand, adverts, emails, posters, business cards, online presence such as a Facebook Page etc etc.  In other words it is any form of communication that your business creates.  Every status update on your Facebook Page or Twitter account is a form of marketing, as is every image you post.  Quite frankly it is impossible to run a business without marketing, and if you are not aware of the message you are putting out then you could be doing more harm than good.

For example, if your customer needs a simple solution to a problem are they likely to read a 10 page document detailing all the technical specifications of it? This would be considered as a mis-match by most. Therefore an understanding of your customer needs and values is central to marketing, because this is what you want to base your marketing activities on.

So how do you avoid a mis-match?

People new to any kind of business frequently make the assumption that they want to reach as many people as possible with their promotional message.  They believe having as many people as possible seeing their advert will mean that they are more likely to hit on a match between product and customer.  Actually the reverse is true, the more you know about your target audience the more closely you can match your communications with their needs.  So, as outlined in Who is Your Customer? one of the first steps in marketing is to know who your target audience is.  Who are the people most likely to actually be interested in buying your product or service?

Once you have figured out who your target audience is, marketing actually becomes a lot easier.

Using the needs and habits of potential and current customers as a guide,  your marketing campaigns can be developed in such a way to make sure the right people are attracted to your business.  For example, imagine you are wanting to sell more of a particular type of make-up.  This make-up is bright and colourful, is the current trend, and the selling price is in the lower range – from your research you decide this range would be most suitable for teenagers.  Knowing this means you can create advertising images that include pictures of young trendy people, you can use language that teenagers would relate to, and you can make sure you have a presence on a social media site used mostly by teenagers.  If you didn’t know this, and instead you used images that suggested the make up was being used by older people, and was in the higher price bracket, the chances of you making many sales on a teenager specific social media site would be limited.

As well as having knowledge of your customers needs and habits it is important to have an understanding of your competitors.  Within the MLM arena specifically this is vital, because each business owner who works with a particular customer has access to, and sells exactly the same items.  In most traditional businesses this is not the case, and so they can take steps to stand out from the crowd.  Traditional businesses can therefore ensure they offer something different to the other businesses in the area etc.  MLM business owners can’t do this usually.  The products, prices and often the marketing materials provided are all identical, so how can you distinguish yourself from the other people who are also working with the same company as you are? Why should the customers come to you instead of the other people who can provide the same thing?

In the next post I will provide some ways you can create a Unique Selling Point even when you work with the same company as hundreds of thousands of other people…

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PS: Do you want to create more quality leads for your business? – Check Out This System!

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Who Is Your Customer?

Regardless of whether you sell products or not, if you work with a Network Marketing company you have customers.  They could be people who want to buy a product from you, but as everyone in Network Marketing is involved in recruiting, your customers are also people who want to buy into the work from home lifestyle.

In this industry there are a lot of contradictory messages about who your customers are.  For example, the company and often your upline will say things like “don’t rule anyone out” and “add everyone to your prospecting list”, then when you start to learn about marketing one of the first things you get taught is “you need to figure out who your target audience is”.  Then there is the fact many of us have both a product and an opportunity to ‘sell’.  This combination tends to lead to network marketers pitching their product and opportunity to literally everyone and anyone.

In my view this is one of the main areas that network marketers need to learn about if they want to be successful.

To start with, as I have already said in this training, it is a good idea to add everyone to your prospecting list, however i should point out here that does not mean that everyone on your prospecting list is a potential customer.  The reason it is a good idea to add everyone, is simply because actually you do not really know who is a potential customer and who isn’t when you first start out.  It is only when you actually talk to them (to reveal their problems, and not about your product or opportunity) that potential customers begin to emerge.

When you do talk to people to discover if they have a problem which you can resolve, it is highly likely a pattern of some kind becomes apparent.  Maybe more males than females buy your product.  Maybe it is mostly 20-30 year olds who want to join your team.  All of this information provides the pattern you want to pay attention to.    It is this pattern that will help you when it comes to effective marketing later because it tells you who your customers actually are.

Don’t forget you may have different customers for different products, or for your opportunity etc so it is a good idea to add details of sales/sign ups to your prospecting list.  Add a date for the sale too, as this can give you a prompt to contact timescale.  For example, are your products something that tends to last for a month? If so having a sale date recorded means you can contact your customer close to this time.  It is always easier to sell to a current customer than find a new one (as long as they are happy with the item and experience).

Marketing-to-everyone-is-marketing-to-no-one-300x160-e1439659672213

To help you to identify who your potential customers are it is useful to ask yourself a few questions:

What problem(s) does my product or opportunity help to solve? How would a customer describe it? What words or phrases would they use?

Who will gain value from your product?

Why would they buy it?

What barriers are there for buyers?

What other things (like hobbies and interests) do these people have in common?

Where do they go?

What age are they?

What gender are they?

What do they need?

What do they want?

What triggers them to buy?

The more information you can identify the better, as this will allow you to target advertising to those who are most likely to engage with you.

Once you know who your customer is you can make decisions about where to look for customers, what kind of message will appeal to them, and most importantly what to avoid.

Later in this training I will go into more detail about marketing methods, for now it is about paying attention to those who do buy, and those who don’t. Be curious about your customers, get to know them as much as you can.

 

recommended reading

 

Customer Avatar: Define Your Ideal Customer Profile (Exploit Facebook’s “Audience Insights” to Discover Exactly Who Your Customers Really Are) (Competitive Advantage Book 1)

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PS: Do you want to create more quality leads for your business? – Check Out This System!

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Building Your List

So far in this course we have discussed a few of the main principles for becoming a successful network marketer:

The importance of learning

Developing a plan

Having a business mindset

Starting a prospecting list

How to talk to people about your business

The no selling technique

Once you have mastered these main principles you start to move into another phase with your business.  This phase focuses on the regular and ongoing tasks which are needed to help your business to grow.  I would consider these as small but significant steps without which your business is likely to level out.  They are the small consistent actions that make the difference between having a hobby and having a business. 

The first, and most important step is to start growing your prospecting list outside of your range of current contacts.  For many this will be one of the most difficult transitions because it involves a large step outside of the usual comfort zone.  For this reason it also signifies to a lot of people the first real step into business.

There are a lot of methods that can be used to reach out to strangers.  In many ways social media has made this a lot easier than it used to be, but in some ways it also makes it more difficult as well.  It is very easy to just start extending your circle of contacts on social media, in fact very often it just takes the click of a button.  The downside of this is the sheer number of people who are doing just that, and the ‘fallout’ of huge numbers of people doing this means you are just another one in a very long list.

Regardless of the issues of social media frenzy and the amount of competition you are likely to face, it is still a good option for making new connections.  Also when you are just starting out the fact that it is a free option is often another reason that makes it attractive.  In addition as you are likely to be ‘just another one’ that means any mistakes you make with this option is most likely to blend into the plethora of other less than professional approaches.  In essence it can be a good platform to practice building your skills before moving on to those used by established and successful network marketers.

The particular social media platform you use to start building your list is not really that important, what is important is getting into the habit of actually adding people to your list, preferably on a daily basis.  My advice on this is to not overstretch yourself by trying to add too many people at once.  Adding 3-5 people per day means you will increase your list by 100 – 150 per month and that is plenty to be working on.  Think quality rather than quantity!

When contacting strangers with the intention of adding them to your prospecting list, you should be approaching them from a getting to know you standpoint.  It is about developing a relationship with that person and not thinking about what you can get from them.  In other words you follow exactly the same principles as discussed in Are you Digging for Gold?  Remember these new relationships will take time and effort to build, and they need to be based on genuine bonds.  It is important to not try to fake interest in other people just so you can add them to your prospecting list.  People buy from and/or join people they know, like and trust, so faking anything at this stage is completely counterproductive.

recommended reading

One To One Future: Building Business Relationships One Customer at a Time

It’s Who You Know: Top 12 Mistakes People Make Building Relationships…And How to Avoid Them

The Relationship Roadmap: The Professional Guide for Strategically Building & Maintaining your Business Contacts

Did This Help You? If so, I would greatly appreciate it if you commented below and shared on Facebook

PS: Do you want to create more quality leads for your business? – Check Out This System!

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Stop Selling, Start Helping

Stop-Selling-Start-Helping-no-details-252x300If you are working with a network marketing company that requires you to make sales, and even if you don’t need to make sales but need to recruit others, you will benefit greatly from learning about no selling techniques.  It not only makes things a lot easier for you, but also more pleasant for those around you.

When someone new to the business starts to try to sell products (or their opportunity) one of the most common mistakes made is the idea of perfecting a ‘sales pitch’.  I always get asked about how I ‘make the sale’ or ‘get the sign up’ by new team members because there is a very common belief that there is a secret pitch that magically turns a no sale into a sale…. Nothing could be further from the truth.  In fact, if you are saying the same thing to lots of different people then that is where you are going wrong.

In my opinion the reason the ‘sales pitch’ doesn’t work very well is because it is focused completely on the wrong side of the conversation.  In other words, if you are more worried about what you are saying, instead of listening to what the potential customer is saying then you might as well be a big flashing billboard… you will get the information across, but chances are the only thing you will achieve is annoyance and frustration.

Instead of trying to learn the ‘perfect pitch’ those wanting to become successful in this area should try to learn about high level communication skills.  By this i mean listening skills, ways to keep a conversation open, empathy, reflection and being genuine.  Most people need to learn and practice high level communication skills as they are very different to regular conversation.  It is not a 2 way conversation where one person shares some thoughts and then the other shares theirs, it is about focusing on one person.  The role of the other person (ie you) is to try and put themselves into the shoes of the other, to understand what is being said.  Only by doing this will you be able to start the process of helping.

This is not a fast process, it requires time and effort to develop a relationship, to develop trust, before someone will open up to you.  However when they do open up and explain to you what kind of a problem they are having, you will then know if your product or service is suitable to help resolve their problem.  If it is suitable then just telling them about how it can help is all that is required, no hard sell, no pressure, just saying “I may have something to help you with that” is all that is needed.

Of course this does not always result in a ‘sale’ and it may even take time for them to come back to you.  If the product is right for them, and other aspects fit as well (such as the price being reasonable etc) then the chances are much higher they will come back to you than if you tried to sell it with a ‘perfect pitch’.

recommended reading

Give and Take: Why Helping Others Drives Our Success

Stop Selling. Start Helping.: And See How Your Business Grows!

How To Get Instant Trust, Influence and Rapport: Stop Selling Like An Average Guy And Sell Anything to Anyone, Anytime, Anywhere 

Did This Help You? If so, I would greatly appreciate it if you commented below and shared on Facebook

PS: Do you want to create more quality leads for your business? – Check Out This System!

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It is a Business You Know!

Perhaps one of the biggest things that distinguishes those who succeed in Network Marketing from those who don’t is the difference between treating it as a hobby, or treating it as a business.  There is no doubt that people join various companies for all sorts of different reasons, and i am not saying it is wrong to treat it like a hobby – if that is what you want.  What i am saying is if you want to be successful you do need to recognise that it is a business and it needs to be treated like one.

What does that mean?

In my opinion it means having a commitment to working on your business, working on learning new skills, putting time aside for business related tasks, and not letting daily life get in the way of that.  It means taking consistent action that will lead to growth of your business, and it means knowing you will be working pretty hard for very little return at the beginning.

It also means taking full responsibility for your own business.

The taking responsibility bit is perhaps the most misunderstood aspect of Network Marketing.  The fact is a lot of people join with the idea that their upline will do a lot of the work for them….it also works the other way round when upline members think their downline will do all the work for them.  My advice is work on YOUR business to the best of your ability, imagine you are completely alone and you have opened your own business.  You are in charge and no-one else.  Yes you can get advice and support from others, you can talk through ideas and problems, however at the end of the day you are the boss.  If your business succeeds it will be because of what you do, if your business fails it will be because of what you don’t do.  That is sometimes hard to swallow, but that is what every business owner has to deal with, not just those with a network marketing business….

Are you a Business Owner? Or are you working on a Hobby?  There is a very easy way to tell the difference…..just ask yourself the question “What are you willing to do to make your business succeed?”

Are you willing to work on it for a long time before you get results? If not why not? Are you willing to get up and brush yourself off when you make a mistake? If not why not? Are you willing to make a time and perhaps monetary investment in it? If not why not?  You get the point don’t you?

Don’t forget, it doesn’t matter if you work on it full time or part time, it doesn’t matter if you have experience or not.  The only thing that matters is….It is a business and you know it!

recommended reading

The Small Business Start-Up Workbook: A step-by-step guide to starting the business you’ve dreamed of

Entrepreneur Revolution: How to develop your entrepreneurial mindset and start a business that works

How To Start a Business without Any Money

Did This Help You? If so, I would greatly appreciate it if you commented below and shared on Facebook

PS: Do you want to create more quality leads for your business? – Check Out This System!

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How to Start a Prospecting List

When starting a new network marketing business everything can be pretty exciting.  You may have received some stock to use so you can increase familiarity with the range, you will no doubt have received various information packs which details exactly just how much money you are possibly going to make, and you may even have written yourself a plan of how you will meet your business goals.

The next step is to start looking for customers and maybe even think about building a team.

Although the best way to do this is to start building a prospecting list, many new network marketers, perhaps fuelled with enthusiasm, tend to overlook this step and instead decide to just jump in.  They start simply by showing the products and/or opportunity to just everyone they can manage to get to look in the general direction of their new business.  The result is usually a bit of a hit and miss approach at best, and at worst complete chaos.

Another reason why new people to the business do not use a prospecting list is because they don’t want to ‘torture their friends and family’.  The truth is if you are torturing people then you are not using the list properly – I will explain more about this in tomorrows training, for now I want to just help you to start writing your own list.

This is an activity you should do now (or later if you really can’t spare 20 mins right now).  You need paper and a pen, or your preferred note taking device….

Personally I prefer to do a mind map style diagram like this:

prospecting mind map

 

I basically just start with myself and think about EVERY single person I know, and add them to the map.  I don’t think about if they would be interested or not in my business, at this point i am just thinking about people I know and adding them.

When I start to struggle to think of more people I then start to add them to my prospecting list, with as much contact info as possible, and a few notes.

Personally I use an excel document for my prospecting list and I usually add: date added, last contact date, name, address, email, phone number then working status, interests and hobbies, basic family info, general notes, business mentioned, response, to follow up.  Once you start using a prospecting list you will be able to personalise it to suit yourself.  Remember this will be a constantly growing document and you will be adding people you don’t know very well to it.  The categories such as family info etc will come in very useful later in the process.

Once I have names on my list I go back to the diagram and check if i have missed anyone out.

Guess what? Congratulations, you now have a prospecting list (and also a very handy list of all your contacts 😉 )

Have you just got to the end of this post and thought “i’m not going to do that”? If so i highly recommend you seriously think about if you want to be involved in network marketing because this is what it is all about.  I assure you I am NOT going to suggest you contact everyone and ask them to join you or buy something from you….that is certainly not how you use a prospecting list!

 

recommended reading

 

The Ultimate Memory Jogger

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PS: Do you want to create more quality leads for your business? – Check Out This System!

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Getting Started and Developing a Plan

So you have done it…..you have signed up to a Network Marketing Company – Well done, you about to embark on one of the most unique, challenging, amazing and hopefully profitable journeys of your life!  Even if you did this a while ago it is worth reading through this post as many people do not actually do these things when they first sign up.

Although each company is different in certain ways there are a lot of things that work in the same way for any company.  The first of these things is how to get started.

As part of the initiation into your new business you will no doubt have received an information pack.  This may be a pack that gets sent out to you, or it could be an online one, but you will have access to the information somehow.  If you are not sure where that information is then I highly advise contacting the person who recruited you, or the company to ask where you can find it.  Sometimes the information packs are a bit heavy going, but they are also full of very important things that you really need to know.

My advice is to give yourself a good couple of hours to go through it without distraction.  You don’t need to go through and read every word, but it is a good idea to look through everything to see what you have been given.  There are a couple of things I advise you look for specifically:

The Contract – I know these aren’t always easy to read, but it is worth checking for restrictions.  Quite often you can be liable to repay commissions or they can be withheld if you breach the restrictions as set out in your contract.  If you really can’t read it phone and ask for a brief outline to be explained to you.

The Compensation Plan – One of the most common frustrations with network marketing companies is not being paid what you were expecting.  It is definitely worth making sure you understand the compensation plan so you know accurately what to expect getting paid and so avoid any disappointment.  It is also one of the most difficult things to explain to potential recruits so the sooner you understand it the better.

The Contact Details of Customer Services – I always say if you don’t know the information yourself, at least make sure you know how to find someone who does.  Customer services should be able to advise you about any aspect of the company.

Developing a Plan

 

Every business needs a plan because otherwise you could simply flow along without actually getting anywhere.  Really you are better to think about quite a long term goal to focus on achieving and this is usually the main reason you joined the company in the first place.  This goal is highly individual and is certainly not always financial.

One of the main difficulties most people face is because their goals are not very well defined.  For example, to have a goal of “making a bit more money” is not very clearly defined – making 1p is a bit more money, but chances are that is not going to be very satisfactory.  What would be satisfactory? Think about that as your goal and then make it a bit higher.  Also think about when you want to achieve this goal.  Only when you have identified both a goal and a time limit can you start to write a plan of action.

You should also be able to measure your success – at what point would you be 50% completed? 100% completed?  If your goal is not clearly defined you will not know when you have reached it, nor will you be able to gauge how far you have still to go.  If unsure ask yourself “How will I know I have completed it”?

In the example shown below I know specifically the amount of money i want to earn, and the date to complete it by.  Now I can start to develop a plan to help me achieve it. Plan

The actual plan starts to take shape when i ask myself “What do I need to help me achieve this goal”? This should be resources you can gather (including knowledge).  For this example I needed ideas, a daily plan and a place to store the money.  The action needed then should start to become clear, in this example my ideas were to sell products and to recruit new team members, and i was able to break these actions down into smaller steps that relate to the goal.

You will notice however that I have the steps to follow, but not when to do them.  To make sure I will achieve my goal within the allotted timescale I need to give myself a schedule to work to.  Usually I would write the steps into my dairy which is why i haven’t provided a timescale on the example, some people prefer to give themselves a daily list.  To be honest i use my dairy because there are always other things going on that i need to take into account so that helps me to actually identify when i will realistically be able to set the time aside to get them done.

With a good plan you should be able to look through it at any point and know how you are getting on.  Sometimes things do happen that stop you meeting your goal on time, but if you review it regularly you can adjust the plan to take that into account and still achieve that goal.

recommended reading

 

Goal Setting (Workbook Included): Goals & Motivation: Introduction To A Complete & Proven Step-By-Step Blueprint For Reaching Your Goals

Goals: Setting And Achieving S.M.A.R.T. Goals, How To Stay Motivated And Get Everything You Want From Your Life Faster: Volume 1

Procrastination: How To Get Things Done & Achieve Goals – Productivity, Focus & Execution

Did This Help You? If so, I would greatly appreciate it if you commented below and shared on Facebook

PS: Do you want to create more quality leads for your business? – Check Out This System!

 

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What is Wrong with Network Marketing?

Day 1Welcome to Day 1 of my 30 day Network Marketing Training.

It may seem strange to start a training course by talking about what is wrong with the business model you want to learn more about over the next 30 days.  I deliberately want to start the course in this way because I am guessing many of you have already joined a company (excuse me if I am wrong in that).  If you have already joined up then I have no doubt you have been told lots of wonderful stories about how much money can be made, how simple it is, and even how it is the best decision you will ever have made….. Even if you have not joined a company yet I imagine you have been told lots of positive things about Network Marketing and are considering joining based on that information.

The truth is…. all of those things are true.  It could very well be the start of an amazing journey for you, but to improve the chances of you being able to tell your own great story you need to be prepared properly for what is to come.  I cannot guarantee you will be completely prepared by the end of this course, but I do intend to provide a lot of information, guidance, further reading recommendations and to challenge your thought processes.  In short I intend to prepare you as best I can in 30 days.

A Brief History of Network Marketing

It is difficult to trace an actual date for the emergence of the Network Marketing Model, however it is generally agreed that it began around 1940.  It seems the idea came about when the distributors for an American food supplement company managed to increase their sales levels by talking to their friends and family about the products, and about the opportunity to become a distributor as well.  This led to a bonus structure being introduced based on the total number of sales made by a group of people who had been referred to the company through personal recommendation.

The result was the company involved achieved growth that had never been witnessed before.  From this original company 2 of the distributors broke away in the early 1960’s and created Amway, the first and the biggest Network Marketing company in the world.

Today there are thousands of Network Marketing companies available.  The success of many brands, including Avon, Tupperware, Kleeneze, Oriflame (and many others), is due to this particular marketing model.

An Inherent Problem with Network Marketing

One of the main reasons for the success of companies who use the Network Marketing Model, is simply because they recognise the fact that word of mouth recommendations for a product are the most powerful sales tool available.  If a friend recommends something, or provides a positive review of it, the chances are the majority of people will use that information to help in purchase decisions.  That means EVERYONE has the potential to become a sales person.  This form of marketing requires no training, no qualifications and often little or no investment.

An opportunity that is available to all who care to consider it, is both one of the main selling points, and disadvantages that Network Marketing faces.  In my opinion it equates to handing someone with no experience, knowledge or instructions a high power drill, and expecting them to do the same work as someone with years of training.  Some people might find they have a natural flare for it, but the majority of people will struggle.

The idea that anyone can succeed with a company using the Network Marketing Model is a very attractive force, and it leads to people signing up to various companies day in and day out.  It is entirely possible for anyone to succeed, and even to surpass their own goals with one of these opportunities, however just because the possibility is there does not mean that it is easy to achieve.

Yes there are many people in the world who have managed to develop their network enough to provide them with an income that most consider to be out of reach, and yes, many of these people would never be able to achieve this in any other way.  Network Marketing has created a lot of millionaires, and has provided a way for people who are unable to hold a traditional job to create an income that helps improve their lives.

Often the fact that those who are considered to have no special skills have been able to achieve so much, and even surpass the achievements of those who have spent a lot of time developing highly specialised skills means there is the idea this is a very easy way to make a living.  If it wasn’t, those with few skills would not be able to do it would they?  The fact is the system itself is simple to follow, but rarely though does any of the high achievement happen without hard work, persistence and most importantly ongoing learning.

 

recommended reading

 

Frog Fishing: The Secrets of Building a Successful Network Marketing/MLM Business!

10 Habits of Successful Network Marketers: Simple Tips for Building Your MLM Business

Network Marketers Work Smart Not Hard: A Guide to Building Successful In Home Sales Organizations

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