Today 4 people in the Work From Home Facebook Group are in Facebook Jail. At least 4 that I know of I should say. Everyday more and more people who work from home get put in Facebook Jail and this has a major impact on their businesses.
For anyone who doesn’t know what Facebook Jail is, it is basically when Facebook place a restriction on an account so you are forced to stop doing something that is against their rules. For example, if you post in several groups in quick succession this is considered as spamming and breaches Facebook Community Standards . You can be restricted from posting in groups, joining groups, sending friend requests, sending private messages and posting on your own page. Your account can also be completely deactivated and you can receive a lifelong ban from holding an account on Facebook if you do not heed the warnings you receive.
Part of the problem with this is frequently people are unaware of what has actually triggered the restriction in the first place. Some people obviously just choose to ignore the rules and keep posting regardless, using multiple accounts etc, however often people just don’t understand what they did wrong.
Although it can seem like Facebook are restricting your account for no good reason, actually the reason behind the restrictions is usually quite serious. For example, posting in several groups in quick succession is an indicator that an account has been hacked and a ‘bot’ is trying to spread a virus. The system needs to be quite sensitive to pick up these ‘danger signs’ and so when a person posts in a way that mimics a bot spreading a virus it will pick that up too. Basically the guidelines, although can be a bit annoying at times, are usually there to protect Facebook users.
There are several things you should definitely avoid doing if you want to stay out of Facebook Jail:
Don’t Send Friend Requests to People you Don’t Know Personally
Sending friend requests to people you don’t know is against Facebook Policies. Although it might seem strange on a social media platform to restrict this, it is in place to help prevent things like child abuse, harassment and grooming behaviour. If you have friend requests you’ve sent that are unanswered or have been marked as unwelcome this can result in a restriction.
Don’t Do Things You Shouldn’t
Facebook has some specific actions they prohibit. Doing any of the following can lead to restrictions:
- Posting nudity or sexually suggestive content.
- Posting hate speech, credible threats, or direct attacks on an individual or group.
- Posting content that contains self-harm or excessive content.
- Creating fake, duplicate or impostor timelines.
- No SPAM.
Don’t send Too Many Messages
Facebook messages are beneficial if you are using them in an honest and professional way. If a user sends a message to anyone (even people they know) it can be marked as spam. If you get a lot of messages classified as “unwanted” by the person receiving them you will get a restriction on sending messages. Another no-no is sending too many messages in a short period of time.
Stop Doing Business as a Personal Profile
There are many businesses on Facebook operating as a Profile instead of a Page. Many people don’t realise there is a difference and some people just think using a personal profile is less restrictive than a business page. Business Pages on Facebook are there so people can set them up and operate as a business. Business pages have many benefits, such as being able to send more messages, having more business functions such as the promote button etc etc.
Don’t Forget Facebook is a Social Platform
The whole point of Facebook is to provide people with a way to stay in touch with friends. It was never designed for business. The needs of its social users take priority over businesses. Business pages and business related posts are restricted for a reason: Most users don’t want to be bombarded with adverts or business posts all the time.
The best defense to staying out of Facebook Jail is to be informed. Take the time to educate yourself and read Facebook’s Terms of Service.
If FB is any part of your marketing strategy you also need to watch this free webinar. You will be given expert advice that not only tells you how to stay out of trouble, but how to turn Facebook into a lead generating machine…Watch it now