So far in this course we have discussed a few of the main principles for becoming a successful network marketer:
The importance of learning
Developing a plan
Having a business mindset
Starting a prospecting list
How to talk to people about your business
The no selling technique
Once you have mastered these main principles you start to move into another phase with your business. This phase focuses on the regular and ongoing tasks which are needed to help your business to grow. I would consider these as small but significant steps without which your business is likely to level out. They are the small consistent actions that make the difference between having a hobby and having a business.
The first, and most important step is to start growing your prospecting list outside of your range of current contacts. For many this will be one of the most difficult transitions because it involves a large step outside of the usual comfort zone. For this reason it also signifies to a lot of people the first real step into business.
There are a lot of methods that can be used to reach out to strangers. In many ways social media has made this a lot easier than it used to be, but in some ways it also makes it more difficult as well. It is very easy to just start extending your circle of contacts on social media, in fact very often it just takes the click of a button. The downside of this is the sheer number of people who are doing just that, and the ‘fallout’ of huge numbers of people doing this means you are just another one in a very long list.
Regardless of the issues of social media frenzy and the amount of competition you are likely to face, it is still a good option for making new connections. Also when you are just starting out the fact that it is a free option is often another reason that makes it attractive. In addition as you are likely to be ‘just another one’ that means any mistakes you make with this option is most likely to blend into the plethora of other less than professional approaches. In essence it can be a good platform to practice building your skills before moving on to those used by established and successful network marketers.
The particular social media platform you use to start building your list is not really that important, what is important is getting into the habit of actually adding people to your list, preferably on a daily basis. My advice on this is to not overstretch yourself by trying to add too many people at once. Adding 3-5 people per day means you will increase your list by 100 – 150 per month and that is plenty to be working on. Think quality rather than quantity!
When contacting strangers with the intention of adding them to your prospecting list, you should be approaching them from a getting to know you standpoint. It is about developing a relationship with that person and not thinking about what you can get from them. In other words you follow exactly the same principles as discussed in Are you Digging for Gold? Remember these new relationships will take time and effort to build, and they need to be based on genuine bonds. It is important to not try to fake interest in other people just so you can add them to your prospecting list. People buy from and/or join people they know, like and trust, so faking anything at this stage is completely counterproductive.